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Fake Jogi | Netto
The Project
What happens when the "Bundestrainer" shows up at your local Netto? For this campaign, we had some fun with a "Jogi" doppelgänger. As he navigates the supermarket aisles, he gets mistaken for the real deal at every turn - showing that during the Euros, you don’t need to be a football pro to shop like a World Champion. A lighthearted way to bring the tournament fever straight to the checkout lane.
The Cast
Florian Lanzinger AD | Julia Girschikofsky CW | Alex Schmid CD
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